Background
Contentsquare’s global content team needed a landing page for a year-long campaign focused on retailers.
With retailers being one of our biggest audience personas, we wanted to provide a place where they could benefit from valuable thought leadership and helpful content around elevating customer experience. The site had to be engaging and interactive, as well as easily provide navigation throughout content pieces.
Context
This project came with a lot of creative freedom.
My role.
Drive the design and UX for the entire project, working closely with Brand and Development.
Our tools.
Figma (design)
Monday (project management)
The outcome.
Retailers on Retail was one of the best performing marketing campaigns for 2021
The design
I created UX mid-fidelity frames exploring designs based on the Content team’s needs. They were then passed to a brand designer to add branded elements and Development to discuss constraints. UX, Brand, and Development team members addressed any last iterations to create the final result.
Landing Page
Brand Design
Landing Page
UX Exploration Mid-Fidelity
